Jim Himelic founded First Principles Advisory in 2021. Mr. Himelic has over fifteen years of experience in the electric power sector, working for both investor-owned utilities and community choice aggregators (CCAs). Prior to starting First Principles Advisory, Mr. Himelic held roles at multiple CCAs and had responsibility for portfolio management, load forecasting, and risk oversight. Mr. Himelic worked at Pacific Gas and Electric (PG&E) where he conducted extensive production cost modeling using PLEXOS to value utility-owned generation and forecasted adoption rates for behind-the-meter solar and storage. During his tenure at Xcel Energy, Mr. Himelic held multiple front office trading analytics roles and supported operations across the company’s diverse geographic service territory. Mr. Himelic holds a BS in mechanical engineering from the University of Arizona and a MS in mechanical engineering from the University of Colorado. Mr. Himelic also has an MBA from the University of Colorado.