First Principles Advisory is a Bay Area-based consulting firm that provides modeling and technical support to the electric power industry. The firm runs both commercial and open-source fundamental models to provide capacity expansion and production cost modeling, asset valuation, and other analytical services. Our primary area of focus is on the Western Interconnection (WECC) region.

The priority for First Principles Advisory is to provide its clients with greater clarity on the business landscape and empower them to execute informed decisions by accounting for all material and relevant factors.